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Accounting Marketer Release Book: “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success”

CPA Practice

For over 25 years, Livingston has applied her skills as a marketing and technology practitioner to the accounting industry. Her company serves small to mid-sized firms across the country with consulting services in digital marketing strategy, SEO, digital and social media marketing, graphic design, website design and development, and more.

B2B 98
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Gaynor Meilke on People-Centric Accounting and Technology Friendly Firms

Canopy Accounting

emphasizes accountants are often people-oriented and love helping others. Gaynor suggests that accountants may lack confidence in marketing themselves and their services. I mportance of marketing for accounting firms: Gaynor stresses that marketing should be an integral part of an accounting firm's operations from day one.

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AI-Augmented Marketing Operations

CPA Practice

In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial. SEO A lot of time in marketing departments is spent on routine search engine optimization (SEO) tasks like writing social media captions, meta titles and descriptions, and researching keywords.

Start-ups 119
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How to Use Microsoft Copilot for CPA Firm Marketing

CPA Practice

What challenges does Copilot solve for accounting firm marketers? There are other marketing benefits as well, including audience insights and segmentation, SEO strategies, brand management and reputation monitoring, project management, and market research and competitive analysis. Here are some prompts to set you up for success.

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How to Market Advisory Services in 2023

CPA Practice

Clients want more from your firm than basic accounting and compliance work. In fact, a recent report from Thomson Reuters found that 95% of surveyed accounting firms said their clients want more advisory services. Be active on your accounts. By Joseph Graziano, CFP®. How can I solve their problems? billion in assets.

Education 124
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Digital Marketing Strategies for Financial Service Providers: Best Practices and Case Studies

CPA Practice

In this article, we will explore effective strategies, such as search engine optimization (SEO), content marketing, social media campaigns, and pay-per-click advertising. Case Study: Accounting Firm An accounting firm was able to achieve success through a well-executed PPC advertising campaign.

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Bookkeeping Fundamentals for Small Business Owners

DuctTapeMarketing

A la carte SEO. Cloud-based accounting software can provide a whole suite of tools to help business owners get ahead. Handle payments and manage accounts payable. A growing number of small business owners are outsourcing their bookkeeping to cloud-based companies that wrap around accounting software. Strategy First.