Mark Lee

JANUARY 30, 2024

Some accountants are relying on advice from social media or marketing experts, unaware that, what is often, generic advice rarely translates well to the accountancy sector. The same is true for most marketing and overtly brand awareness type messages. Sadly they also assume that this conclusion can be extended to Linkedin.

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Account accountant accounted tax return 92

Snyder

NOVEMBER 17, 2022

Tailoring your offer to your customers, marketing your firm, choosing the latest technology, or providing excellent customer care – it all becomes very important in this competitive market. No one can be an expert in all those areas, that’s why finding a helpful blog for accountants is such a great idea.

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Account accountant accounted bookkeeping 52

Ryan Lazanis

APRIL 4, 2022

Do you want to know how to start a bookkeeping business or accounting firm in 2022? Great news, because this step-by-step guide will cover the critical 7 steps you’ll need to follow to set up a modern bookkeeping practice and to land your first clients. In this guide, you’ll learn: How to set up a strategic business plan.

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Snyder

JANUARY 8, 2023

More and more people are shopping online. There are more opportunities today to start selling online successfully than ever before. This article answers the questions for anyone curious about how to start a dropshipping business: What is dropshipping? How does it work? How can you find a dropshipping niche?

E-commerce 98

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ThomsonReuters

JUNE 15, 2022

The foundation of a successful tax practice rests on the technical knowledge of your people. While you can create a modern firm with automated processes and expansive service offerings, your clients won’t keep coming back if your team isn’t up to speed with the most recent tax law changes.

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ThomsonReuters

APRIL 4, 2022

Whether you’ve read about it in industry publications, heard about it at trade conferences or discussed it with your peers, you know that more and more firms are shifting away from compliance-based practices in favor of higher-value advisory services. You see the value in investing in the solution, but will your boss? This is not new.

tax preparation 97

tax preparation Tax accounting and finance Education 97

Mark Lee

AUGUST 29, 2023

I see an awful lot of adverts and marketing messages for and about various accountancy firms. Think about your own adverts, marketing messages and online activity. Take a fresh look at your website. Would your ideal prospect recognise that you really would like them as a client? It works for them.

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Account accountant accounted Start-ups 81

Reckon

SEPTEMBER 28, 2022

We recently sat down with Valentina Vurchio, Digital Marketing Manager at Reckon, to get a better handle on exactly what digital marketing is. We also unpacked some of the most recent trends you should be looking out for, and a few easy ways to improve your own digital marketing as a small business owner.

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B2B Technology Sales Start-ups 52

Mark Lee

JANUARY 9, 2024

Unless of course those are the leads you really want). 2 – Setting boundaries Ever since I started the Tax Advice Network in 2007 I have been clear on the website and in all marketing and promotional messages that it is not somewhere that provides FREE tax advice. At least that’s the theory.

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Start-ups Tax Gaming Account 93

ThomsonReuters

JANUARY 28, 2022

Figuring out how to stabilize revenue throughout the year can help you reduce overall stress and improve income potential. In a tight real estate market, that can be hard to find. Companies that only offer tax services have to start over each year building a brand through marketing and advertising. Avoid cash flow fluctuations.

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Xero

SEPTEMBER 7, 2022

I’m looking forward to two full days of keynotes, breakouts and partner sessions – and, of course, the Xerocon wrap party at Luna Park! . We launched part one , which examined and offered insights into how small businesses can improve their cash flow management, at Xerocon London in July. These red flags are: Late payments.

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Snyder

FEBRUARY 1, 2023

SEO can bring 1000% + more organic traffic to your website than social media. That’s unbelievable how much power lies in good SEO strategies. In this SEO guide, we’ll review various SEO strategies that are particularly useful for SaaS businesses and can become an integral part of your digital marketing. Contents: 1.

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Snyder

DECEMBER 27, 2022

With the rise of online platforms like Upwork, Fiverr, and Remote.co, more and more people are working remotely to offer their services to businesses worldwide. Even if online accounting is something you’ve done for years, becoming a freelancer may seem tricky to begin with. And here’s how you can prepare yourself.

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Account accountant accounted accounting and finance 98

Reckon

MARCH 22, 2023

When used appropriately, SMS and email marketing are both excellent avenues for building your sales funnel. If you’re just getting into this style of marketing for the first time, let’s run through some basic tips and approaches. This means that you’ve collected and stored customer information in your CRM or a similar tool.

Technology 52

Technology Start-ups Sales Government 52

Ryan Lazanis

SEPTEMBER 1, 2023

In it, I’ll be sharing 147 of the best cloud accounting software apps on the market. Each item in the list will contain a brief description and will focus on how you can level up your accounting automation. If you want to see the best cloud accounting software apps all in one place, then you’ll LOVE this ultimate list.

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Ryan Lazanis

APRIL 10, 2022

In this guide, I’m going to outline what the future of accounting looks like for accounting firms and how to best prepare for it in 2022. This guide will cover trends that are happening at this very moment and specific strategies that you can use right now to better prepare you and your firm for the future. Let’s go.

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Account accountant accounted Technology 111

Snyder

NOVEMBER 27, 2022

Shopify is one of the top commerce platforms that support sales made both online and in brick-and-mortar stores. Setting up an online Shopify store isn’t complicated , but with so many retailers and Shopify sellers, you really need to come up with ways to stand out. How do you get your product noticed?

E-commerce 98

E-commerce Non-Profits Technology Sales 98

Mark Lee

SEPTEMBER 6, 2022

I have referenced what I call the 5Ms of marketing an accountancy practice before. This blog post is related to the fourth M. That is, which Media should you use to get your chosen Messages to your chosen Market? Depends on the high street too of course! Your local area. Immediate vicinity.

Maine 52

Maine Account accountant accounted 52

Mark Lee

AUGUST 15, 2023

Regular readers will know that, on this blog I share, what I hope is, constructive and unbiased advice for accountants in practice. Today I offer you a cautionary warning about what have been termed ‘marketing bullies’. I was shocked as, in my experience, accountants are generally reluctant to invest in new marketing ‘solutions’.

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Account accountant accounted Construction 52

Mark Lee

NOVEMBER 15, 2022

Although most of my clients have already built up a good base of clients, I am also often asked how can (typically less experienced) accountants and bookkeepers get more clients. And I see plenty of such questions in online forums. Of course there is no single activity which will work for everyone all the time. The referrers).

bookkeeping 52

bookkeeping accounting and finance Advertising/ Marketing Start-ups 52

Reckon

MARCH 13, 2022

After creating a website for your business and setting up a blog and social media presence, many think they are ‘done’. People will just magically find them online. If you want people to find you online, you’re going to have to get your head around SEO. Have you ever Googled your own products/services?

Construction 52

Construction Sales Technology 52

Mark Lee

MARCH 5, 2024

Sadly loads of accountants’ websites are all but interchangeable – that doesn’t help either of course. This is especially challenging if you are new into practice or have built your firm without any specific focus on a sector, niche or type of client. We’ve all been there. The 3 Rs) ARE ACCOUNTANTS BORING?

Non-Profits 52

Non-Profits bookkeeping tax return accounting and finance 52

Reckon

MARCH 26, 2023

We recently sat down with Reckon’s general manager of marketing, Brad Stevens, to chat about creating a marketing plan, core considerations, the hierarchy of marketing activity and what small businesses should be thinking about. After ten years of almost exclusive B2C marketing I pivoted across to the world of B2B marketing.

B2C 52

B2C B2B Start-ups Sales 52

Snyder

SEPTEMBER 9, 2022

It’s ideal for entrepreneurs who are looking to start a Shopify store with limited capital, want to test a product before investing in it, or for those who don’t have the space or know how to run a physical store. How Does Shopify Dropshipping Work? How to Start Shopify Dropshipping Business? What is Shopify?

E-commerce 98

E-commerce accounting and finance Start-ups Finance 98

Cheap Accounting

AUGUST 31, 2023

Entering the world of self employment and being your own boss is extremely exciting. Whatever the size or structure of your business dealing with your accounts and tax returns comes with the territory. As soon as you start to trade or operate your business you’ll need to register with HMRC.

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Start-ups Account accountant accounted 75

Reckon

JULY 24, 2023

Alex Alexandrou, General Manager of Reckon, chats about emerging trends in bookkeeping and how to get a genuine edge. The scope for you to offer advisory services that align with your bookkeeping business has evolved significantly.

bookkeeping 52

bookkeeping bookkeeping software Education Technology 52

Snyder

NOVEMBER 2, 2022

If you’re thinking about doing the same, this can be a very exciting time in your career! E-commerce can be a great way for you to make extra money on the side and could even be your full-time earner in the future. But if you’re not sure how to get started, that’s OK! Choose what and how you want to sell.

E-commerce 52

E-commerce Start-ups Account accountant 52

Snyder

MARCH 20, 2023

In this blog post, we’ll share some tips and ideas to improve your B2B sales funnel and help you close deals faster. It has enabled the availability of various tools which you can use to enhance your lead generation process. Such software is useful to nurture your leads throughout the entire sales process.

B2B 52

B2B Sales Technology Education 52

Mark Lee

MARCH 15, 2022

Only then will they even consider becoming your client. There are two further elements I believe that demand your attention. Connect: People may connect with you face to face (eg: at a networking event) or online. Connect: People may connect with you face to face (eg: at a networking event) or online. Your background?

Legal 40

Legal Maine Account accountant 40

Snyder

APRIL 25, 2022

When you have a successful business , it’s important to be able to track and manage your physical goods, and inventory management will help you with that. Whether you’re just starting out or have been in the game for a while, good inventory management for small businesses will maximize your profits and minimize expenses.

E-commerce 98

E-commerce Maine Manufacturing Start-ups 98

Snyder

MAY 18, 2022

Perhaps you saw it the last time you were in a mattress store, or when you were browsing your favorite online clothing store from where you and your colleagues were working in silos. So, let’s delve into our top reasons why Buy Now, Pay Later should be included in your finance team ’s e-commerce strategy. . Image source.

E-commerce 52

E-commerce Sales accounting and finance Start-ups 52

Mark Lee

APRIL 25, 2023

Your different clients, colleagues, personalities and approach all mean that your clients should see you as distinct from other accountants. If you fail to take personal responsibility for changing people’s perceptions of you and your firm you risk more than simply being seen as interchangeable. Would your families notice?

Account 52

Account accountant accounted tax return 52

LyfeAccounting

JUNE 13, 2021

And what we have noticed is that there’s a lot of advice out there on how to handle inflation personally. But, we haven’t seen many people talk about how to handle inflation as a business owner. Of course, inflation can absolutely destroy a business, reduce cash flow, and stagnant growth. Inflation Rises to 5% in May.

Start-ups 52

Start-ups Real Estate small business accounting accounting and finance 52

Mark Lee

FEBRUARY 28, 2023

My advice here re building and promoting your firm’s brand is controversial. And of course there will be some exceptions. But I would urge you to consider whether YOUR firm really is one of those exceptions. How many of those do you think a typical client of YOUR firm would be able to name – or would even recognise?

accounting and finance 52

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LyfeAccounting

JUNE 23, 2021

If you think about your business or job, that’s actually considered active income because it takes a lot of time and effort to earn money from it. But with passive income, you can literally earn money in your sleep. But with passive income, you can literally earn money in your sleep. This is why it’s called passive.

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DuctTapeMarketing

JUNE 27, 2014

 Services Online Audit. Marketing Training for your team. Local Marketing System. Professional Services Marketing. Guides Local Marketing. Marketing Strategy Plan. Content Marketing. Mobile Marketing. Email Marketing. Email Marketing. Marketing Automation.

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Mark Lee

SEPTEMBER 13, 2022

It seems I’ve not updated my generic advice on this blog about accountants’ websites for some time. You must have a website” screamed the marketing gurus. All you had to do was to drop into them the content specific to your firm. Your site needs to tick a number of boxes. And, guess what?

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Account accountant accounted tax return 52