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First Look at CES 2024: Real AI or Fake AI?

CPA Practice

The vendors will not make it easy to spot true AI technology. My co-presenter for The Accounting Technology Lab , Brian Tankersley, and I noted a variety of AI-promoted products that could not have AI at this year’s CES. You can expect a fresh batch of products with AI technology in 2024, but buyers should beware.

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Internet Marketing – It’s Not Just for Celebs, But Accounting Firms, Too

CPA Practice

True or False: An influencer needs to be a celebrity. It should align with your brand image and target audience. It could be anything from a product launch to a simple get-together. They could help promote your products, and services, or even offer exclusive deals or discounts to your clients.

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Internet Marketing – It’s Not Just for Celebs, But Accounting Firms, Too

CPA Practice

True or False: An influencer needs to be a celebrity. It should align with your brand image and target audience. It could be anything from a product launch to a simple get-together. They could help promote your products, and services, or even offer exclusive deals or discounts to your clients.

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Effectively Measuring the Impact of Visual Content on Sales and ROI

CPA Practice

High-quality product images and engaging videos have emerged as powerful tools, offering not only a glimpse into the features and quality of products but also the ability to spark imagination and visualize desired outcomes. This is why product photography is important,” says Petersen.

Sales 52
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First Look at CES 2024: AI or FakeI

CPA Practice

The vendors will not make it easy to spot true AI technology. My co-presenter for The Accounting Technology Lab , Brian Tankersley, and I noted a variety of AI-promoted products that could not have AI at this year’s CES. You can expect a fresh batch of products with AI technology in 2024, but buyers should beware.

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The Furniture Market Embraces A Hybrid B2B Commerce Model

PYMNTS

The B2B commerce arena is moving online at record speed as more business buyers seek to procure products and services the way they do in their personal lives. Yet not every product category is well-suited for a digital-only commerce experience. But even those efforts may not be enough for some buyers.

B2B 68
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Building A Visual Test-Drive Experience For Retailers

PYMNTS

Excuse the cliché, but it does hold a good wallop of truth in commerce, especially as such technologies as virtual reality (VR), augmented reality (AR) and 3D product visualization gain traction with merchants and consumers. And nowhere is this more true than in selling large, expensive goods, like furniture. Seeing is believing.

Retail 49